Eric Christian Smith/AP Images
- Jalen Hurts was named Super Bowl MVP after a dominant championship performance.
- Hurts is partnered with the Jordan Brand, Beats by Dre, and has his own clothing line.
- Hurts’ all-female management team has worked behind the scenes to help the QB succeed off the field.
Jalen Hurts can officially add Super Bowl MVP to his list of accomplishments.
After coming up short two years ago against the Chiefs, Hurts and the Eagles soared past Kansas City on Sunday night, 40-22.
“I couldn’t be here without my teammates,” Hurts said after the victory. “You know, the effort, the determination, everybody displayed to get to this point.”
Hurts’ hard work on the field has helped his business ventures off the field.
Hurts signed a deal with Nike’s Jordan Brand in August 2023, making him the third quarterback to sign with the footwear company after the Dallas Cowboys’ Dak Prescott and Carolina Panthers’ Bryce Young.
Hurts had people paying attention to his cleat choices for Super Bowl LIX, as players can only wear black, white, or official team color cleats. Hurts wore red and black cleats with the word “unbannable” printed on the back.
“Unbannable” referred to Michael Jordan’s black and red Air Jordan shoes, which were banned by the NBA in 1985 and resulted in a fine for the NBA legend. Hurts faced a similar fine earlier in the season for wearing two cleats with different shades of green. As the company did with Jordan, Nike ate the fine on Hurts’ behalf for the infraction to the uniform policy.
Hurts is also sponsored by Beats by Dre and Lemon Perfect. The 26-year-old also has an eponymous clothing brand. He sells T-shirts, crewneck sweaters, hoodies, and a bespoke leather duffel bag, with proceeds going to the Jalen Hurts Foundation, which benefits youth by promoting local opportunities in Philadelphia, according to its website.
The team behind Hurts’ commercial success
Hurts has assembled a team to help him find opportunities on and off the field. In a press conference ahead of the Super Bowl, he said his all-woman management team “happened organically.”
“Really just seeking out the best, and that’s how it happened,” Hurts said. “I have a lot of confidence in my team and everyone that supports me. Everyone puts their best foot forward, they do a great job of being intentional. And honestly, for me, it’s an eye that I don’t have. I’m able to lean on them in certain situations, and so that’s something I value heavily.”
His agent, Nicole Lynn, in 2023 became the first Black woman to manage a player in the Super Bowl. She was also the first Black woman to manage an NFL draft pick.
“I know the agent world in the NFL, and all sports, is very male-dominated,” Hurts told Sports Illustrated in 2022. “But Nicole was really on top of her stuff. She was prepared. She knew what she was talking about. She was hungry. And she was determined. And I feel that determination like that never rests. Once you come across such a determined individual, that just hits me a little different.”
Business Insider has reached out to Jalen Hurts and his management team for comment about the Super Bowl win and the companies he works with.
