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- Adidas posted strong third-quarter growth.
- CEO Bjørn Gulden said the footwear giant is building momentum to become “a great company again.”
- Adidas thrives with retro styles like Samba, while competitors face challenges in the market.
He has ramped up production of the Samba and Gazelle sneakers — a staple of the 1990s style that has become popular with Gen Z.
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